Bennett Thrasher, a nationally acclaimed full-service accounting and advisory firm headquartered in Atlanta, is pleased to announce the appointment of Alex Entrekin as chief operating officer and Michael Hoover as chief growth and strategy officer. These strategic hires reflect Bennett Thrasher’s commitment to accelerating growth while preserving the firm’s strong culture and client-focused philosophy.
Alex Entrekin, Chief Operating Officer
Alex Entrekin brings a wealth of experience and a proven track record of operational excellence, strategic growth and leadership. In this role, he will oversee all operations, drive strategic initiatives and foster a culture of innovation and collaboration.
“Bennett Thrasher has consistently grown, and I see a tremendous opportunity to apply my experience to drive continued momentum,” said Alex Entrekin, chief operating officer. “The strong commitment to culture here truly sets Bennett Thrasher apart—it’s not just something that’s talked about; it’s genuine. We are committed to growing, while maintaining our culture and delivering a world-class client experience.”
Entrekin’s immediate goals include enhancing efficiencies across processes and systems to enable the firm’s expansion and maturation. His proven ability to transform operational models and build high-performance teams makes him an exceptional fit to lead Bennett Thrasher into its next phase. “Just five to 10 years ago, the size of this firm was drastically different. Growth isn’t always easy, and as we evolve, we must continue to refine our operations to scale, optimize productivity and foster development in a dynamic business environment.”
Michael Hoover, Chief Growth and Strategy Officer
Michael Hoover, a recognized leader in business development with over 25 years of experience, brings a deep understanding of talent acquisition and business strategy in the professional services space.
“The firm’s reputation and culture are second to none, and I’m excited to be a part of an organization that embodies its values,” said Michael Hoover, chief growth and strategy officer. “From a business development standpoint, Bennett Thrasher has a great foundation, and I look forward to building upon it. We will continue to invest in top-tier talent who want to be part of a fiercely independent firm, ensuring we deliver the best solutions in our space.”
Hoover’s vision is to expand Bennett Thrasher’s reach by strengthening its solid reputation and ensuring the firm remains a standout in a competitive and ever-changing marketplace. “We are, and will continue to be, a stable firm in an unpredictable industry by providing unparalleled service and steadfast client-focused delivery.”
“We are thrilled to welcome Alex and Michael to our leadership team,” stated Jeff Call, managing partner of Bennett Thrasher. “Their expertise and vision complement our trajectory of strategic expansion and are pivotal in driving the firm’s future direction and offerings. Their addition to the executive team underscores our commitment to innovation and excellence as we continue to scale and deliver five-star service to our clients.”
About Bennett Thrasher
For more than four decades, Bennett Thrasher has provided businesses and individuals with strategic business guidance and solutions through professional tax, audit, advisory and outsourcing services. Our bold curiosity is at the heart of everything we do. Whether you’re a client or an associate, we help transform your vision into unprecedented success. Our approach has catapulted us into the ranks of the largest and fastest growing public accounting and advisory firms. Bennett Thrasher operates globally from our headquarters in Atlanta and is committed to diversity and the communities we serve. To learn more about Bennett Thrasher, visit us at www.btcpa.net.
